Glossary Terms
F
Fair Use
The stated exceptions of allowed usage of work under copyright without requiring permission of the original
copyright holder. Fair use is covered in section 107 of the Copyright code.
See also:
US Copyright Office Section 107
Favicon
Favorites Icon is a small icon which appears next to URLs in a web browser.
Upload an image named favicon.ico in the root of your site to have your site associated with a favicon.
See also:
HTML Kit - generate a favicon from a picture
Favicon.co.uk - create a favicon online painting one pixel at a time.
Favorites (see bookmarks)
Favicon
A favicon is a small image that is generally used to reflect the identity of a web site. It is not unlike a company’s
logo, and it can be found in the address bar, in your browser's tabs, in the list of bookmarks or in some feed
readers like Bloglines.
Feed
Many content management, systems such as blogs, allow readers to subscribe to content update notifications
via RSS or XML feeds. Feeds can also refer to pay per click syndicated feeds, or merchant product feeds.
Merchant product feeds have become less effective as a means of content generation due to improving
duplicate content filters.
Feed Reader
Software or website used to subscribe to feed update notifications.
See also:
Bloglines - popular web based feed reader
Google Reader - popular web based feed reader
My Yahoo! - allows you to subscribe to feed updates
FeedDemon - desktop based feed reader
FFA
Free for all pages are pages which allow anyone to add a link to them. Generally these links do not pull much
weight in search relevancy algorithms because many automated programs fill these pages with links pointing at
low quality websites.
Filter
Certain activities or signatures which make a page or site appear unnatural might make search engines inclined
to filter / remove them out of the search results.
For example, if a site publishes significant duplicate content it may get a reduced crawl priority and get filtered
out of the search results. Some search engines also have filters based on link quality, link growth rate, and
anchor text. Some pages are also penalized for spamming.
Firefox
Popular extensible open source web browser.
See also:
Download Firefox
Flash
Vector graphics-based animation software which makes it easier to make websites look rich and interactive in
nature.
Search engines tend to struggle indexing and ranking flash websites because flash typically contains so little
relevant content. If you use flash ensure:
you embed flash files within HTML pages
you use a noembed element to describe what is in the flash
you publish your flash content in multiple separate files such that you can embed appropriate flash files in
relevant pages
Forward Links (see Outbound Links)
Frames
A technique created by Netscape used to display multiple smaller pages on a single display. This web design
technique allows for consistent site navigation, but makes it hard to deep link at relevant content.
Given the popularity of server side includes, content management systems, and dynamic languages there really
is no legitimate reason to use frames to build a content site today.
Fresh Content
Content which is dynamic in nature and gives people a reason to keep paying attention to your website.
Many SEOs talk up fresh content, but fresh content does not generally mean re-editing old content. It more often
refers to creating new content. The primary advantages to fresh content are:
Maintain and grow mindshare: If you keep giving people a reason to pay attention to you more and more people
will pay attention to you, and link to your site.
Faster idea spreading: If many people pay attention to your site, when you come out with good ideas they will
spread quickly.
Growing archives: If you are a content producer then owning more content means you have more chances to
rank. If you keep building additional fresh content eventually that gives you a large catalog of relevant content.
Frequent crawling: Frequently updated websites are more likely to be crawled frequently.
FTP
File Transfer Protocol is a protocol for transferring data between computers.
Many content management systems (such as blogging platforms) include FTP capabilities. Web development
software such as Dreamweaver also comes with FTP capabilities. There are also a number of free or cheap FTP
programs such as Cute FTP, Core FTP, and Leech FTP.
Fuzzy Search
Search which will find matching terms when terms are misspelled (or fuzzy).
Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the
misspellings at the users end and stemming searches for other versions of the same core word within the index.
G
F
Fair Use
The stated exceptions of allowed usage of work under copyright without requiring permission of the original
copyright holder. Fair use is covered in section 107 of the Copyright code.
See also:
US Copyright Office Section 107
Favicon
Favorites Icon is a small icon which appears next to URLs in a web browser.
Upload an image named favicon.ico in the root of your site to have your site associated with a favicon.
See also:
HTML Kit - generate a favicon from a picture
Favicon.co.uk - create a favicon online painting one pixel at a time.
Favorites (see bookmarks)
Favicon
A favicon is a small image that is generally used to reflect the identity of a web site. It is not unlike a company’s
logo, and it can be found in the address bar, in your browser's tabs, in the list of bookmarks or in some feed
readers like Bloglines.
Feed
Many content management, systems such as blogs, allow readers to subscribe to content update notifications
via RSS or XML feeds. Feeds can also refer to pay per click syndicated feeds, or merchant product feeds.
Merchant product feeds have become less effective as a means of content generation due to improving
duplicate content filters.
Feed Reader
Software or website used to subscribe to feed update notifications.
See also:
Bloglines - popular web based feed reader
Google Reader - popular web based feed reader
My Yahoo! - allows you to subscribe to feed updates
FeedDemon - desktop based feed reader
FFA
Free for all pages are pages which allow anyone to add a link to them. Generally these links do not pull much
weight in search relevancy algorithms because many automated programs fill these pages with links pointing at
low quality websites.
Filter
Certain activities or signatures which make a page or site appear unnatural might make search engines inclined
to filter / remove them out of the search results.
For example, if a site publishes significant duplicate content it may get a reduced crawl priority and get filtered
out of the search results. Some search engines also have filters based on link quality, link growth rate, and
anchor text. Some pages are also penalized for spamming.
Firefox
Popular extensible open source web browser.
See also:
Download Firefox
Flash
Vector graphics-based animation software which makes it easier to make websites look rich and interactive in
nature.
Search engines tend to struggle indexing and ranking flash websites because flash typically contains so little
relevant content. If you use flash ensure:
you embed flash files within HTML pages
you use a noembed element to describe what is in the flash
you publish your flash content in multiple separate files such that you can embed appropriate flash files in
relevant pages
Forward Links (see Outbound Links)
Frames
A technique created by Netscape used to display multiple smaller pages on a single display. This web design
technique allows for consistent site navigation, but makes it hard to deep link at relevant content.
Given the popularity of server side includes, content management systems, and dynamic languages there really
is no legitimate reason to use frames to build a content site today.
Fresh Content
Content which is dynamic in nature and gives people a reason to keep paying attention to your website.
Many SEOs talk up fresh content, but fresh content does not generally mean re-editing old content. It more often
refers to creating new content. The primary advantages to fresh content are:
Maintain and grow mindshare: If you keep giving people a reason to pay attention to you more and more people
will pay attention to you, and link to your site.
Faster idea spreading: If many people pay attention to your site, when you come out with good ideas they will
spread quickly.
Growing archives: If you are a content producer then owning more content means you have more chances to
rank. If you keep building additional fresh content eventually that gives you a large catalog of relevant content.
Frequent crawling: Frequently updated websites are more likely to be crawled frequently.
FTP
File Transfer Protocol is a protocol for transferring data between computers.
Many content management systems (such as blogging platforms) include FTP capabilities. Web development
software such as Dreamweaver also comes with FTP capabilities. There are also a number of free or cheap FTP
programs such as Cute FTP, Core FTP, and Leech FTP.
Fuzzy Search
Search which will find matching terms when terms are misspelled (or fuzzy).
Fuzzy search technology is similar to stemming technology, with the exception that fuzzy search corrects the
misspellings at the users end and stemming searches for other versions of the same core word within the index.
G
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