Glossary Terms
G
GAP
Google Advertising Professional is a program which qualifies marketers as being proficient AdWords
marketers.
See also:
Google Advertising Professional program
Gladwell, Malcolm
Popular author who wrote the book titled The Tipping Point.
See also:
Gladwell.com
Gladwell's blog
The Tipping Point - book about how ideas spread via a network of influencers (Connectors, Mavens, and
Salesmen)
Gladwell speech
Godin, Seth
Popular blogger, author, viral marketer and business consultant.
See also:
Seth's blog - Seth talks about marketing
Purple Cow - Probably Seth's most popular book. It is about how to be remarkable. Links are citations or
remarks. This book is a highly recommended for any SEO.
All Marketers Are Liars - Book about creating and marketing authentic brand related stories in a low trust
world.
The Big Red Fez - Small quick book about usability errors common to many websites.
Google speech - see Seth's speech at Google.
Squidoo - community driven topical lens site created by Seth Godin
Google
The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via
PageRank. Google was created by Stanford students Larry Page and Sergey Brin.
See also
Google corporate history
Google labs - new products Google is testing
Google papers - research papers by Googlers
GoogleBot
Google's search engine spider.
Google has a shared crawl cache between their various spiders, including vertical search spiders and
spiders associated with ad targeting.
See also:
Google's crawl caching proxy
Google AdSense (see AdSense)
Google AdWords (see AdWords)
Google Base
Free database of semantically structured information created by Google.
Google Base may also help Google better understand what types of information are commercial in nature,
and how they should structure different vertical search products.
See also:
Google Base
Google Bombing
Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the
keywords in the anchor text.
See also:
Google search: miserable failure - shows pages people tried ranking for that search query
Google Bowling
Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality
links at their website.
Typically it is easier to bowl new sites out of the results. Older established sites are much harder to knock
out of the search results.
Google Checkout
Payment service provided by Google which helps Google better understand merchant conversion rates and
the value of different keywords and markets.
See also:
Google Checkout
Google Dance
In the past Google updated their index roughly once a month. Those updates were named Google Dances,
but since Google shifted to a constantly updating index, Google no longer does what was traditionally called
a Google Dance.
Major search indexes are constantly updating. Google refers to this continuous refresh as everflux.
The second meaning of Google Dance is a yearly party at Google's corporate headquarters which Google
holds for search engine marketers. This party coincides with the San Jose Search Engine Strategies
conference.
See also:
Matt Cutts Google Terminology Video - Matt talks about the history of Google Updates and the shift from
Google Dances to everflux.
Google Keyword Tool
Keyword research tool provided by Google which estimates the competition for a keyword, recommends
related keywords, and will tell you what keywords Google thinks are relevant to your site or a page on your
site.
See also:
Google Keyword Tool - tool offering all the above mentioned features
Google OneBox
Portion of the search results page above the organic search results which Google sometimes uses to
display vertical search results from Google News, Google Base, and other Google owned vertical search
services.
Google Sitemaps
Program which webmasters can use to help Google index their contents.
Please note that the best way to submit your site to search engines and to keep it in their search indexes is
to build high quality editorial links.
See also:
Google Webmaster Central - access to Google Sitemaps and other webmaster related tools.
Google Sitelinks
On some search results where Google thinks one result is far more relevant than other results (like
navigational or brand related searches) they may list numerous deep links to that site at the top of the
search results.
Google Supplemental Index
Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index
if they consist largely of duplicate content, if the URLs are excessively complex in nature, or the site which
hosts them lacks significant trust.
Google Traffic Estimator
Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.
If you do not submit a bid price the tool will return an estimated bid price necessary to rank #1 for 85% of
Google's queries for a particular keyword.
See also:
Google Traffic Estimator
Google Trends
Tool which allows you to see how Google search volumes for a particular keyword change over time.
See also:
Google Trends
Google Website Optimizer
Free multi variable testing platform used to help AdWords advertisers improve their conversion rates.
See also:
Google Website Optimizer
Guestbook Spam
A type of low quality automated link which search engines do not want to place much trust on.
H
G
GAP
Google Advertising Professional is a program which qualifies marketers as being proficient AdWords
marketers.
See also:
Google Advertising Professional program
Gladwell, Malcolm
Popular author who wrote the book titled The Tipping Point.
See also:
Gladwell.com
Gladwell's blog
The Tipping Point - book about how ideas spread via a network of influencers (Connectors, Mavens, and
Salesmen)
Gladwell speech
Godin, Seth
Popular blogger, author, viral marketer and business consultant.
See also:
Seth's blog - Seth talks about marketing
Purple Cow - Probably Seth's most popular book. It is about how to be remarkable. Links are citations or
remarks. This book is a highly recommended for any SEO.
All Marketers Are Liars - Book about creating and marketing authentic brand related stories in a low trust
world.
The Big Red Fez - Small quick book about usability errors common to many websites.
Google speech - see Seth's speech at Google.
Squidoo - community driven topical lens site created by Seth Godin
The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via
PageRank. Google was created by Stanford students Larry Page and Sergey Brin.
See also
Google corporate history
Google labs - new products Google is testing
Google papers - research papers by Googlers
GoogleBot
Google's search engine spider.
Google has a shared crawl cache between their various spiders, including vertical search spiders and
spiders associated with ad targeting.
See also:
Google's crawl caching proxy
Google AdSense (see AdSense)
Google AdWords (see AdWords)
Google Base
Free database of semantically structured information created by Google.
Google Base may also help Google better understand what types of information are commercial in nature,
and how they should structure different vertical search products.
See also:
Google Base
Google Bombing
Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the
keywords in the anchor text.
See also:
Google search: miserable failure - shows pages people tried ranking for that search query
Google Bowling
Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality
links at their website.
Typically it is easier to bowl new sites out of the results. Older established sites are much harder to knock
out of the search results.
Google Checkout
Payment service provided by Google which helps Google better understand merchant conversion rates and
the value of different keywords and markets.
See also:
Google Checkout
Google Dance
In the past Google updated their index roughly once a month. Those updates were named Google Dances,
but since Google shifted to a constantly updating index, Google no longer does what was traditionally called
a Google Dance.
Major search indexes are constantly updating. Google refers to this continuous refresh as everflux.
The second meaning of Google Dance is a yearly party at Google's corporate headquarters which Google
holds for search engine marketers. This party coincides with the San Jose Search Engine Strategies
conference.
See also:
Matt Cutts Google Terminology Video - Matt talks about the history of Google Updates and the shift from
Google Dances to everflux.
Google Keyword Tool
Keyword research tool provided by Google which estimates the competition for a keyword, recommends
related keywords, and will tell you what keywords Google thinks are relevant to your site or a page on your
site.
See also:
Google Keyword Tool - tool offering all the above mentioned features
Google OneBox
Portion of the search results page above the organic search results which Google sometimes uses to
display vertical search results from Google News, Google Base, and other Google owned vertical search
services.
Google Sitemaps
Program which webmasters can use to help Google index their contents.
Please note that the best way to submit your site to search engines and to keep it in their search indexes is
to build high quality editorial links.
See also:
Google Webmaster Central - access to Google Sitemaps and other webmaster related tools.
Google Sitelinks
On some search results where Google thinks one result is far more relevant than other results (like
navigational or brand related searches) they may list numerous deep links to that site at the top of the
search results.
Google Supplemental Index
Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index
if they consist largely of duplicate content, if the URLs are excessively complex in nature, or the site which
hosts them lacks significant trust.
Google Traffic Estimator
Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.
If you do not submit a bid price the tool will return an estimated bid price necessary to rank #1 for 85% of
Google's queries for a particular keyword.
See also:
Google Traffic Estimator
Google Trends
Tool which allows you to see how Google search volumes for a particular keyword change over time.
See also:
Google Trends
Google Website Optimizer
Free multi variable testing platform used to help AdWords advertisers improve their conversion rates.
See also:
Google Website Optimizer
Guestbook Spam
A type of low quality automated link which search engines do not want to place much trust on.
H
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