Glossary Terms
T
Tagging, tags (see Bookmarks)
Taxonomy
Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.
Technorati
Blog search engine which tracks popular stories and link relationships.
See also:
Technorati.com
Teoma
Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities.
Teoma powers Ask.com.
Telnet
Internet service allowing a remote computer to log into a local one for projects such as script initialization or
manipulation.
Term Frequency
A measure of how frequently a keyword appears amongst a collection of documents.
Term Vector Database
A weighted index of documents which aims to understand the topic of documents based on how similar they
are to other documents, and then match the most relevant documents to a search query based on vector
length and angle.
See also:
A Theory of Indexing
Mi Islita: Term Vector Theory and Keyword Weights
The Term Vector Database: fast access to indexing terms for Web pages
Vector Space Model
Text Link Ads
Advertisements which are formatted as text links.
Since the web was originally based on text and links people are typically more inclined to pay attention to text
links than some other ad formats which are typically less relevant and more annoying. However, search
engines primarily want to count editorial links as votes, so links that are grouped together with other paid links
(especially if those links are to off topic commercial sites) may be less likely to carry weight in search engines.
Thesaurus
Synonym directory search engines use to help increase return relevancy.
Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords
to target.
Title
The title element is used to describe the contents of a document.
The title is one of the most important aspects to doing SEO on a web page. Each page title should be:
Unique to that page: Not the same for every page of a site!
Descriptive: What important ideas does that page cover?
Not excessively long: Typically page titles should be kept to 8 to 10 words or less, with some of the most
important words occurring near the beginning of the page title.
Page titles appear in search results as the links searchers click on. In addition many people link to documents
using the official document title as the link anchor text. Thus, by using a descriptive page title you are likely to
gain descriptive anchor text and are more likely to have your listing clicked on.
On some occasions it also makes sense to use a title which is not literally descriptive, but is easily associated
with human emotions or a controversy such that your idea will spread further and many more people will point
quality editorial links at your document.
There are two main ways to write titles and be SEO friendly
Write literal titles that are well aligned with things people search for. This works well if you need backfill
content for your site or already have an amazingly authoritative site.
Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages
and site will rank for many relevant queries even if the keywords are not in the page titles.
See also:
W3C: Title Element
Copyblogger: Magnetic Headlines
Free meta tag generator - offers a free formatting tool and advice on creating page titles and meta tags.
Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?
Copyblogger: Magnetic Headlines
Toolbar
Many major search companies aim to gain marketshare by distributing search toolbars. Some of these
toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These toolbars also
help search engines track usage data.
Topic-Sensitive PageRank
Method of computing PageRank which instead of producing a single global score creates topic related
PageRank scores.
See also:
Topic-Sensitive PageRank - official research paper on the topic
How To Prosper With The New Google - Dan Thies offers a downloadable PDF highlighting how TSPR may
have been largely at play during the Google Florida update.
Trackback
Automated notification that another website mentioned your site which is baked into most popular blogging
software programs.
Due to the automated nature of trackbacks they are typically quite easy to spam. Many publishers turn
trackbacks off due to a low signal to noise ratio.
The Tragedy of the Commons
Story about how in order to protect the commons some people will have to give up some rights or care more
for the commons. In marketing attention is the commons, and Google largely won distribution because they
found ways to make marketing less annoying.
See also:
The Tragedy of the Commons
TrustRank
Search relevancy algorithm which places additional weighting on links from trusted seed websites that are
controlled by major corporations, educational institutions, or governmental institutions.
See also:
TrustRank algorithm - my review of the TrustRank research paper.
Typepad
Hosted blogging platform provided by SixApart, who also makes Movable Type.
It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as
though it is on its own domain. If you are serious about building a brand or making money online you should
publish your content to your own domain because it can be hard to reclaim a website's link equity and age
related trust if you have built years of link equity into a subdomain on someone else's website.
See also:
Typepad.com
Domain Mapping - how to have your Typepad hosted blog appear under a different URL.
U V W X Y & Z
T
Tagging, tags (see Bookmarks)
Taxonomy
Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.
Technorati
Blog search engine which tracks popular stories and link relationships.
See also:
Technorati.com
Teoma
Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities.
Teoma powers Ask.com.
Telnet
Internet service allowing a remote computer to log into a local one for projects such as script initialization or
manipulation.
Term Frequency
A measure of how frequently a keyword appears amongst a collection of documents.
Term Vector Database
A weighted index of documents which aims to understand the topic of documents based on how similar they
are to other documents, and then match the most relevant documents to a search query based on vector
length and angle.
See also:
A Theory of Indexing
Mi Islita: Term Vector Theory and Keyword Weights
The Term Vector Database: fast access to indexing terms for Web pages
Vector Space Model
Text Link Ads
Advertisements which are formatted as text links.
Since the web was originally based on text and links people are typically more inclined to pay attention to text
links than some other ad formats which are typically less relevant and more annoying. However, search
engines primarily want to count editorial links as votes, so links that are grouped together with other paid links
(especially if those links are to off topic commercial sites) may be less likely to carry weight in search engines.
Thesaurus
Synonym directory search engines use to help increase return relevancy.
Thesaurus tools can also be used as a keyword research tool to help search marketers find related keywords
to target.
Title
The title element is used to describe the contents of a document.
The title is one of the most important aspects to doing SEO on a web page. Each page title should be:
Unique to that page: Not the same for every page of a site!
Descriptive: What important ideas does that page cover?
Not excessively long: Typically page titles should be kept to 8 to 10 words or less, with some of the most
important words occurring near the beginning of the page title.
Page titles appear in search results as the links searchers click on. In addition many people link to documents
using the official document title as the link anchor text. Thus, by using a descriptive page title you are likely to
gain descriptive anchor text and are more likely to have your listing clicked on.
On some occasions it also makes sense to use a title which is not literally descriptive, but is easily associated
with human emotions or a controversy such that your idea will spread further and many more people will point
quality editorial links at your document.
There are two main ways to write titles and be SEO friendly
Write literal titles that are well aligned with things people search for. This works well if you need backfill
content for your site or already have an amazingly authoritative site.
Write page titles that are exceptionally compelling to link at. If enough people link at them then your pages
and site will rank for many relevant queries even if the keywords are not in the page titles.
See also:
W3C: Title Element
Copyblogger: Magnetic Headlines
Free meta tag generator - offers a free formatting tool and advice on creating page titles and meta tags.
Search Engine Friendly Copywriting - What Does 'Write Naturally' Mean for SEO?
Copyblogger: Magnetic Headlines
Toolbar
Many major search companies aim to gain marketshare by distributing search toolbars. Some of these
toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These toolbars also
help search engines track usage data.
Topic-Sensitive PageRank
Method of computing PageRank which instead of producing a single global score creates topic related
PageRank scores.
See also:
Topic-Sensitive PageRank - official research paper on the topic
How To Prosper With The New Google - Dan Thies offers a downloadable PDF highlighting how TSPR may
have been largely at play during the Google Florida update.
Trackback
Automated notification that another website mentioned your site which is baked into most popular blogging
software programs.
Due to the automated nature of trackbacks they are typically quite easy to spam. Many publishers turn
trackbacks off due to a low signal to noise ratio.
The Tragedy of the Commons
Story about how in order to protect the commons some people will have to give up some rights or care more
for the commons. In marketing attention is the commons, and Google largely won distribution because they
found ways to make marketing less annoying.
See also:
The Tragedy of the Commons
TrustRank
Search relevancy algorithm which places additional weighting on links from trusted seed websites that are
controlled by major corporations, educational institutions, or governmental institutions.
See also:
TrustRank algorithm - my review of the TrustRank research paper.
Typepad
Hosted blogging platform provided by SixApart, who also makes Movable Type.
It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as
though it is on its own domain. If you are serious about building a brand or making money online you should
publish your content to your own domain because it can be hard to reclaim a website's link equity and age
related trust if you have built years of link equity into a subdomain on someone else's website.
See also:
Typepad.com
Domain Mapping - how to have your Typepad hosted blog appear under a different URL.
U V W X Y & Z
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